Percents and Numbers

  • 50% of Americans over 18 years old drink coffee every day
    • This adds up to 150 million daily drinkers
  • 30 million american adults drink specialty coffee beverages daily
    • Latte, mocha, espresso, frozen or iced drinks
  • The average price for an espresso-based drink is $3.45
  • The average price for brewed coffee is $2.38
  • Men and women drink about 1.6 cups per day
  • 65% of all coffee consumed is during breaks, 30% is between meals, and 5% is with other meals
  • 35% of coffee drinkers prefer black coffee, while 65% add sugar or cream
  • Americans consume about 400 million cups of coffee per day, which is the highest in the world
  • There are around 21,400 coffee shops in the U.S.
  • Brazil produces the most coffee; they contribute 40% to the world’s coffee sum